Associate in Applied Science degree (AAS)
Marketing Concentration
Common Core Requirements
| Common Core Categories | Courses | Credits |
|---|---|---|
| REQUIRED CORE: 1A. | ENGL-101: English Composition I | 3 |
| REQUIRED CORE: 1A. | ENGL-102: English Composition II | 3 |
| REQUIRED CORE: 1B. | MA-321: Mathematics in Contemporary Society | 3 |
| REQUIRED CORE: 1C. | Life & Physical Sciences (Select one course)1 | 3-42 |
| REQUIRED CORE: 2B. | SP-211: Speech Communication | 3 |
| REQUIRED CORE: 2D. | ECON-101: Introduction to Macroeconomics or ECON-102: Introduction to Microeconomics |
3 |
| FLEXIBLE CORE: 2A., 2B., 2D. or 2E. | Social Science or History elective (Select one course) | 3 |
| Subtotal | 21-222 |
|
Major Requirements
Concentration Requirements
| Courses | Credits |
|---|---|
| BU-402: Marketing Research | 3 |
| BU-403: Elements of Salesmanship | 3 |
| BU-404: Elements of Advertising | 3 |
| BU-405: Elements of Retailing | 3 |
| Subtotal | 12 |
Additional Major Requirements
| Courses | Credits |
|---|---|
| Laboratory Science4: BI-132, BI-171; CH-102, CH-111, CH-121, ET-842, or PH-112. | 0-12 |
|
HE-101: Introduction to Health Education |
1-2 |
| Subtotal | 1-3 |
Electives
| Courses | Credits |
|---|---|
| Business or Computer Information Systems electives | 2-3 |
| Subtotal | 2-3 |
Total Credits Required |
60 |
1 STEM Variant in Required Core 1C satisfies laboratory science elective requirement.
2 The credit range accounts for STEM variant in 1C.
3 Sections of this course denoted as “WI” may be taken to satisfy the writing-intensive requirement.
4 For students who do take 4 credit STEM Variant in Required Core 1C this laboratory science elective is not required.
All students must successfully complete two (2) writing-intensive classes (designated “WI”) to fulfill degree requirements.
Student Learning Outcomes for Academic Programs
A.A.S. in Management
General Education Outcomes
A robust general education is founded on the knowledge, concepts, methods, and perspectives that students gain through the study of many academic disciplines. These disciplinary studies stimulate intellectual inquiry, global awareness, and cultural and artistic appreciation: they equip students to make informed judgments and remain engaged beyond the classroom. To that end, QCC promotes educational activities that allow students to demonstrate that they can:
- Communicate effectively in various forms
- Use analytical reasoning to identify issues or problems and evaluate evidence in order to make informed decisions
- Reason quantitatively as required in various fields of interest and in everyday life
- Apply information management and digital technology skills useful for academic research and lifelong learning
To support these institutional general education outcomes, the academic departments-;through their programs-may also assess the ability of students to:
- Integrate knowledge and skills in the program of study
- Make ethical judgments while recognizing multiple perspectives, as appropriate in the program of study
- Work collaboratively to accomplish learning objectives
Approved by the Academic Senate on February 13, 2018.
Program Outcomes
- Integrate knowledge and skills in marketing
- Make ethical judgements while recognizing multiple perspectives
- Work collaboratively to accomplish learning objectives
- Identify and explain fundamental marketing principles and processes
- Use foundational business principles to evaluate and solve problems for accounting, software applications, business management, statistics, business law, and finance.
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