Associate in Applied Science degree (AAS)

Marketing Concentration

Common Core Requirements

Common Core Categories Courses Credits
REQUIRED CORE: 1A. ENGL-101: English Composition I 3
REQUIRED CORE: 1A. ENGL-102: English Composition II 3
REQUIRED CORE: 1B. MA-321: Mathematics in Contemporary Society 3
REQUIRED CORE: 1C. Life & Physical Sciences (Select one course)1 3-42
REQUIRED CORE: 2B. SP-211: Speech Communication 3
REQUIRED CORE: 2D. ECON-101: Introduction to Macroeconomics
or
ECON-102: Introduction to Microeconomics

3
FLEXIBLE CORE: 2A.2B.2D. or 2E.  Social Science or History elective (Select one course) 3
Subtotal 21-222


Major Requirements

Courses Credits
BU-101: Principles of Accounting I 4
BU-201: Business Organization and Management 3
BU-203: Principles of Statistics 3
BU-301: Business Law I3
3
BU-401: Integrated Marketing Communications 3
BU-701: Principles of Finance  3
CIS 101: Introduction to Microcomputer Applications 3
Subtotal 22

Concentration Requirements

Courses Credits
BU-402: Marketing Research 3
BU-403: Elements of Salesmanship 3
BU-404: Elements of Advertising 3
BU-405: Elements of Retailing 3
Subtotal 12

Additional Major Requirements

Courses Credits
Laboratory Science4BI-132, BI-171; CH-102, CH-111, CH-121ET-842, or PH-112. 0-12

HE-101: Introduction to Health Education  
or
HE-102: Health Behavior & Society
or
One course in Physical Education from the PE-400 or PE-500 series or DAN-100 series 



1-2
Subtotal 1-3

Electives

Courses Credits
Business or Computer Information Systems electives 2-3
Subtotal 2-3

Total Credits Required

60

1 STEM Variant in Required Core 1C satisfies laboratory science elective requirement.

2 The credit range accounts for STEM variant in 1C.

3 Sections of this course denoted as “WI” may be taken to satisfy the writing-intensive requirement.

4 For students who do take 4 credit STEM Variant in Required Core 1C this laboratory science elective is not required.

All students must successfully complete two (2) writing-intensive classes (designated “WI”) to fulfill degree requirements.

Student Learning Outcomes for Academic Programs

A.A.S. in Management

General Education Outcomes

A robust general education is founded on the knowledge, concepts, methods, and perspectives that students gain through the study of many academic disciplines. These disciplinary studies stimulate intellectual inquiry, global awareness, and cultural and artistic appreciation: they equip students to make informed judgments and remain engaged beyond the classroom. To that end, QCC promotes educational activities that allow students to demonstrate that they can:

  1. Communicate effectively in various forms
  2. Use analytical reasoning to identify issues or problems and evaluate evidence in order to make informed decisions
  3. Reason quantitatively as required in various fields of interest and in everyday life
  4. Apply information management and digital technology skills useful for academic research and lifelong learning

To support these institutional general education outcomes, the academic departments-;through their programs-may also assess the ability of students to:

  • Integrate knowledge and skills in the program of study
  • Make ethical judgments while recognizing multiple perspectives, as appropriate in the program of study
  • Work collaboratively to accomplish learning objectives

Approved by the Academic Senate on February 13, 2018.

Program Outcomes

  1. Integrate knowledge and skills in marketing
  2. Make ethical judgements while recognizing multiple perspectives
  3. Work collaboratively to accomplish learning objectives
  4. Identify and explain fundamental marketing principles and processes
  5. Use foundational business principles to evaluate and solve problems for accounting, software applications, business management, statistics, business law, and finance.

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Campus Cultural Centers

Kupferberg Holocaust Center (KHC)Opens in a new window
Kupferberg Holocaust Center Opens in a new window

The KHC uses the lessons of the Holocaust to educate current and future generations about the ramifications of unbridled prejudice, racism and stereotyping.

Queensborough Performing Arts CenterOpens in a new window
QPAC: Performing Arts CenterOpens in a new window

QPAC is an invaluable entertainment company in this region with a growing national reputation. The arts at QPAC continues to play a vital role in transforming lives and building stronger communities.

Queensborough Art GalleryOpens in a new window
QCC Art GalleryOpens in a new window

The QCC Art Gallery of the City University of New York is a vital educational and cultural resource for Queensborough Community College, the Borough of Queens and the surrounding communities.