Office of Marketing and Communications

Let us tell your story

 


 

What we do

The Office of Marketing and Communications tells the story of Queensborough through a variety of channels, including college print publications and digital communications, and the broader local and national news media.

Our office works with administrative and academic departments to

  • coordinate communications strategies
  • develop stories about our extraordinary faculty, students, alumni and staff
  • produce a wide range of digital and printed materials
  • provide photography and videography

Services

Public Relations

Communicating your great news is easy. We look forward to working with you

Creative Services

Producing world-class design

Photo & Video Services

Capturing the visual record of college events

Digital Media Services

Bringing your ideas to life in the digital world

Public Relations

Communicating your great news is easy. We look forward to working with you!

The Public Relations team is ready to implement creative strategies to highlight your accomplishments for key audiences using a variety of media outlets for the most effective, positive outreach.

Over the years, we have cultivated favorable relationships with reporters, editors and producers who are familiar with the college and the accomplishments of its students, faculty and administrators. These major accomplishments—scholarships, scholarly awards, grant announcements, undergraduate research presentations, published papers and professional conferences—often segue into human interest stories, adding further character to the college.

In addition, Queensborough houses the best in art, culture and entertainment—all offering additional opportunities for exposure.

To learn more about public relations, or make a request, please email Alice Doyle at: adoyle@qcc.cuny.edu.

Please include the following information to expedite your request:

Scholarships and other awards

  • The name and a brief description of the award
  • The name of the recipient(s) and contact information, if possible
  • Whether or not there is an award ceremony and, if so, where and when it will take place
  • The name and a brief description of the opening, exhibit or event
  • The name of the participants (including guest speakers) and contact information, if possible 
  • Where and when the opening, exhibit or event will take place

Upcoming exhibits and events

  • The name and a brief description of the opening, exhibit or event
  • The name of the participants (including guest speakers) and contact information, if possible 
  • Where and when the opening, exhibit or event will take place

Creative Services

Producing world-class design

The Creative Services team produces world-class design for you through listening, research and a deep understanding of your needs. The diversity of our talents and expertise allows us to approach problems from varied and unique perspectives, pushing our insights and creative output far beyond your expectations.

We offer the following services:

Publications

Traditional print media are an integral part of Queensborough's marketing efforts. The Creative Services team designs and oversees production of all printed marketing materials for the academic departments, academic enhancement programs, administrative divisions and the college as a whole, as well as other printed materials (stationery, forms, etc.) for administrative offices. We also maintain college branding and design standards and provide visual materials and digital copies of publications to the Web Services team.

Typical projects may include (but are not limited to): brochures, instructional booklets, event flyers, catalogs, invitations, time-sensitive postcards, posters, reports, logos and premiums (designs for t-shirts, banners, pens, etc.).

There are no charges for publications services, however there may be for printing and/or mailing. Printing Services charges for over-size and some color printing. Please refer to Printing Services for details. Departments must pay outside vendor fees.

The benefits of utilizing our publication services include:

  • assistance with the selection of appropriate artwork
  • access to our trained staff of print publication professionals
  • a polished design
  • a completed piece that conforms to the college visual identity standards and reinforcing the branding and mission of the college

To get started on a publications project go to the request form

Please note: The Office of Marketing and Communications reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting.


Branding and Logos

To encourage consistency in presentations of the College's graphic identity, we have developed the QCC Brand Book as a guide to our graphic appearance. The book provides rules and production standards for incorporating our brand into various projects, for its best reproduction.

We also provide College-approved digital art files of our primary logo, seal and other campaign graphics for both print (vector 4c eps) and Web (72 dpi rgb jpegs) use. If other formats are needed, please contact Tim Hillis, Director of Publications.


Presentations and Pitches

A successful presentation depends on a compelling foundation of introduction, climax and conclusion. The Creative Services team has the skills and experience to take any presentation from dull to dynamite. We are experts at software stalwarts such as PowerPoint and Keynote and leading edge, web-based tools such as Prezi and Haiku Deck. To learn more about our presentation & pitch services, please email : creativeservices@qcc.cuny.edu.

 

Photo & Video Services

Capturing the visual record of college events not only memorializes these activities, it is also a vital component of Queensborough’s marketing strategy. Once events are photographed or recorded, images can be used in print and digital outlets and video can be shared online for the world to see.

The Creative Services team manages all multimedia production and dissemination at Queensborough. The benefits of utilizing our photography and videography services include:

  • reliable coverage for your event
  • professional editing of photos and videos
  • access to our trained staff of creative photographers and videographers
  • quality production of your material, utilizing cutting-edge equipment
  • a final product that conforms to the college visual identity standards and reinforces college branding

Videography

We provide videography of major college wide events, and produce videos to help promote your program and the college. We also provide archival services for faculty workshops; grant-funded events and lectures; and student activities.

The Queensborough video channels include:


Photography

We provide photography of college wide events, and coordinate photo shoots of faculty, staff and students for promotional and archival purposes. Our massive photo archive is used by the Office of Marketing and Communications to create content bound for the college website, social media, digital signage and printed marketing materials.

To request videography and photography services go to the request form

 

Digital Media Services

We bring your ideas to life in the digital world!

The Digital Media Services team is here to polish and deliver your messaging to the web, mobile devices, digital signage and social media while staying true to the visual and editorial voice of the college. Consult with us if you’re looking to create a compelling electronic user experience.

The College Website

Except for its people, the college website is the most important marketing and information vehicle at Queensborough. It is our face to the world. The Digital Media Services team is the active steward of the website, guiding its aesthetic design, technological development and editorial consistency.

The Digital Media Services team provides the following essential website functions:

  • administers the design of the main and associated college websites
  • implements and maintains the college content management system (CMS)
  • trains department approved web coordinators to maintain their websites in the CMS
  • creates and updates websites as required
  • provides the back-end programming that makes special features on the website work
  • provides copy and image editing support for departments to ensure optimal display of content

If you have a website request—including any listed below—please contact us at: webservices@qcc.cuny.edu

  • establishing a new website
  • obtaining user credentials
  • CMS training
  • other user support
  • special requests

Please note: The Office of Marketing and Communications reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting. We will work with you to correctly promote your content.

See also:


Social Media

Social media is a critical component of Queensborough’s marketing and communications strategy. These emergent interactive platforms directly promote college messaging to a wide variety of constituents including current and prospective students; parents; faculty and staff; and alumni.

The Digital Media Services team is the curator and editor of Queensborough’s official social media channels. Our office sources content and crafts appropriate messaging for these channels that is timely, compelling, relevant and consistent. The Queensborough social media portfolio includes:

If a faculty or staff member of the college community seeks to disseminate content through social media, they are encouraged to submit their content directly to the Office of Marketing and Communications for consideration. We request that you do not create additional social media accounts on behalf of the college.

The benefits of using official college social media channels to communicate information are threefold:

  1. Increased value and credibility for your content, as it is displayed on the main college-approved channels
  2. Increased coverage for your content
  3. Editorial oversight to ensure voice, tone and visual messaging that is consistent with college branding

Please direct social media inquiries to Lloyd Balch at lbalch@qcc.cuny.edu.

Social media posts are, by their nature, brief and to the point. If your request is associated with a department/office event or activity, before submitting your request, it is important that your department post its own information about the event/activity on the main events calendar of the website. Please see the Queensborough Events Calendar » for more information.

Please note: The Office of Marketing and Communications reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting, including social media outlet and scheduling.


Electronic Communications

Digital Signage

Queensborough's digital signage is a network of large-screen monitors placed strategically across the various buildings on campus. These displays feature a constant rotation of content pushed to on-campus constituents. It is an ideal way for faculty and staff to get the word out to the community regarding departmental and college-wide announcements, events and activities.

We are actively soliciting material for display. Please use the digital signage form » to submit your material for consideration. Once submitted, our staff will determine if the content is appropriate for digital signage or if another venue would be optimal for display of your material. We will work with you to make any needed edits.

Important: If your request is associated with a department/office event or activity, it is important that your department post its own information about the event/activity on the main events calendar of the website. Please see the Queensborough Events Calendar » for more information.

Please note: The Office of Marketing and Communications reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting, including visual presentation and scheduling. Messages appearing to digital signage will display on most campus monitors.

Go to digital signage form

Campus-wide Emails

If you have an important message to send to college constituents, we offer the ability to send a campus-wide email that conforms to official college branding standards. Please draft a message with all pertinent information and send to Lloyd Balch at lbalch@qcc.cuny.edu. Please limit your submission to two paragraphs.

Please note: The Office of Marketing and Communications reserves the right to edit, substitute or omit any content for optimal display and to determine all aspects of posting, including visual presentation and scheduling.


Queensborough Events Calendar

The events calendar is the central online hub for the college that details all of the vibrant happenings on campus. When your department wishes to promote an event or activity, please submit your event » to the main college events calendar.

Important: When submitting events to the calendar, be sure to enter complete information for the “Event Description” and “Detailed Event Description” fields. This information will provide context and understanding about your event for visitors to the website. We suggest one to two paragraphs for the detailed event description.

Posting to the events calendar has great benefits. They include:

  1. Increased Coverage and Visibility
    The event will be displayed prominently in the calendar and also has the possibility of appearing on the main home page and mobile app.
  2. Increased Attendance
    As the coverage and visibility of your event increases, it can only help to increase attendance and publicity for your event.
  3. Increased Marketing for the College
    It is a great benefit for the college to have a calendar brimming with content that displays a rich offering of academic, cultural and student events.
  4. Consideration for posting to social media/digital signage
    The staff of the Office of Marketing and Communications reviews postings to the calendar, and, at its discretion, may choose to feature events on social media (Facebook, Twitter, Instagram, LinkedIn) or digital signage.

In addition, posting to the calendar ensures a professional look and feel as your information will conform to the established Queensborough uniform branding and visual identity.

Submit your event to the calendar

If you have any questions about submitting events to the calendar at Queensborough, please contact Lloyd Balch, Electronic Communications Manager, at lbalch@qcc.cuny.edu

Who we are

Stephen Di Dio

Executive Director for Communications and Marketing


Christina Kofron

Administrative Coordinator to the Executive Director

Public Relations

Alice Doyle
Assistant Director of Public Relations

James Geasor
Assistant Editor

Creative Services

Tony Gamino
Director of Creative Services

Tim Hillis
Director of Publications

Susan Fung
College Graphics Designer

Enmanuel Mejia
Graphic Design Assistant

Photo & Video Services

Phillip Roncoroni
Communications Broadcast &
Multimedia Production Manager

Nick Caccese
Broadcast Associate

Victor Peña
Video Assistant

Leo Correa
Lead Photographer

Stephen Hamilton
Photography Assistant

Digital Media Services

David Moretti
Director of Web Services

Lloyd Balch
Communications Electronic
Media Manager

Peter Jennings Varkey
Web Designer

Bing-Chuan Chiu
Web Programmer

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