Retail Store Manager

Occupation Information table
Overview: General store managers plan and coordinate the operations of stores. Their decisions determine the overall welfare and success of the store they manage. They supervise staff within the store, set operational and financial goals for maximum sales and profits, and set standards to consistently provide customers with the highest level of service possible.
Duties: General store managers oversee the operations of a store to maximize its success. They are skilled in merchandising, have good people management skills, and are commercially aware. Store managers have responsibilities in the areas of budgeting and planning, communication with upper management, customer service, and personnel.

Duties of a store manager include budgeting and planning to achieve revenue goals. Store managers may plan advertising campaigns and sales promotions. They are responsible for meeting all sales goals through in-store sales and outbound marketing, managing inventory and cash assets. Store managers recommend, establish and implement store procedures and policies. They may also oversee the remodeling of a store, plan store layouts and design displays, decide selling strategies, and represent the store in negotiations with manufacturers and promote sales and good public relations.

General store managers report on the store's progress to upper management and maintain the feedback loop to designers and buyers with customer comment cards and employee opinions. They also work with the logistics department to establish the inventory levels for the store.

A retail store manager is responsible for maintaining the highest level of customer service and needs to be personally available to all customers to address their questions or concerns. Managers promote and monitor quality service among staff through training and acting as positive role models and ensuring employee compliance with all company policies.

Managers supervise department managers in hiring, training and staff development. They establish methods to motivate employees so that each person contributes to the productivity of the store. This includes maintaining staff levels that allow for the best possible customer service, and delegating workload appropriately and effectively. Managers evaluate performance of department supervisors and submit their findings to the Human Resources Department.

Degree(s): A.A.S. Management: Marketing Concentration 
A.S. Business Administration (Accounting and Marketing) 
Job Outlook: Employment in this field is projected to grow 2% to 4% from 2018 to 2028, which is slightly slower than the average projected growth for all occupations.
Salary Range (National Average): $27,000 to $33,000
Education Level: The typical training required for this career is generally a High School Degree or GED Certificate.
Additional Training/Education: A bachelor's degree and several years of experience in the field is required by most employers. Recommended areas of study are business, accounting, sales and marketing or administration. There is no single academic track for a career in retailing. Upwardly mobile managers are often targeted early in their careers. Many companies offer management development training programs with classroom and on-the-job training to employees who have demonstrated potential.
Recommended Skills:
  • Weighing out the options in a situation or a problem and logically choosing the best course of action.
  • Actively looking for ways to help people.
  • Paying attention to what other people are saying, and taking time to understand the points being made.
  • Assigning duties to others, motivating them, and evaluating their performance.
  • Allocating and budgeting your time for different tasks so that things get done when needed.
  • The ability to understand complex written paragraphs, instructions, or reports.
  • Using logic to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Teaching others how to do something.
Recommended Values:

* National data collected by the Department of Labor in 2014 with projections through 2024. For New York green job information .

* For New York salary data information .

* For New York green job information .

Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services to fully understand the opportunities available through study in their degree program.