Sports Events Planner

Occupation Information table
Overview: Sporting event planners are business professionals who administer and manage the operations of sports businesses and programs. They plan and coordinate the marketing and sales of sports events' tickets, coordinate public relations and media communication, and organize special events.
Duties: They work in a variety of settings, such as management of sports facilities, marketing and administration of athletic programs in professional and college sports, and in recreational facilities.

They plan and manage the pricing and sale of tickets for athletic events, establish ticket inventories, control and provide summaries of ticket sales reports and manage financial proceeds.

Plan and coordinate advertising and promotion of sports events. Promote sport events on the Internet. Organize press releases for local and national radio/TV broadcasting and publications.

They plan the design and marketing of team sport apparel products on a local and national basis. Coordinate the fashion design, advertising and marketing channels for sales of these products.

Degree(s): A.A.S. Management: Marketing Concentration 
A.S. Business Administration (Accounting and Marketing) 
Job Outlook: Employment in this field is projected to grow 9% to 13% from 2018 to 2028, which is faster than the average projected growth for all occupations.
Starting Salary: Those with experience and promotion to executive positions are paid salaries, plus bonuses and commissions. Positions focusing on marketing and promotion of sporting events pay the highest salaries.
Salary Range (National Average): $36,000 to $40,000
Growth: Growth
Education Level: Typically, a Bachelor’s Degree from a 4-year college (some are 5 years) is required to be considered for this occupation.
Additional Training/Education: A bachelor's degree in sports management or a formal curriculum consisting of business administration, physical education and marketing is the ideal preparation for this occupation. Courses in communications, computer applications, business law, marketing and sports management are essential. A college internship will enhance your employment potential.
Recommended Skills:
  • Actively looking for ways to help people.
  • Paying attention to what other people are saying, and taking time to understand the points being made.
  • Assigning duties to others, motivating them, and evaluating their performance.
  • Allocating and budgeting your time for different tasks so that things get done when needed.
  • Being aware of the reactions of others, and understanding why they react the way they do.
  • Persuading, encouraging and motivating others to accept your ideas.
  • The ability to understand complex written paragraphs, instructions, or reports.
  • Using logic to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Talking, giving speeches, or speaking in a group to convey information, explain ideas, or give instructions.
  • Composing and communicating your ideas in written form.
Recommended Values:
  • Having a level of income that will afford you with luxuries, and which will allow you to become financially independent.
  • Being able to decide on how to get something done without significant direction from someone else.
  • Having a routine job where the duties are very predictable and not likely to change over a long period of time.
  • Persuading and influencing others to change their attitudes, behavior, and/or opinions.

* National data collected by the Department of Labor in 2014 with projections through 2024. For New York green job information .

* For New York salary data information .

* For New York green job information .

Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services to fully understand the opportunities available through study in their degree program.