1.
Never tells what is wrong with the product- suppressed evidence
2. Statements that are false or questionable
3. Irrelevancy- appeals to desire, fear, false authority,etc...
4. Ambiguity- or Vagueness of Language
5. Meaningless Jargon-Misuse or Invention of Words -not in
dictionary
6. Literally true but implies a falsehood-implications and suggestions
that are false
7. Humor-play on words to mask a weak or non existent argument
diversionary
tactic
8. Exaggeration
9. Faulty Comparison - False Analogy
10. Deceptive Sight or Sound Technique
11. Double Appeal-Covertly (indirectly) to selfish or negative desires
Overtly (directly and
openly) to unselfish desires
12. Pre -emptive claims-false implication of uniqueness
13. Semantic Claim- false implication of uniqueness through the use of
a made up word or phrase
14. "Weasel" Words - e.g." up to",
"helps", "can", "might", "and
up",...