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Radio & TV Station Administrator
|Overview:||Radio and TV station administrators direct the activities of radio or TV stations. They supervise personnel involved in engineering, program, and sale of time to advertisers for commercials. They negotiate with motion picture companies to lease movies and assure federal regulations are met.|
|Duties:||Develop plans to promote sale of advertising for the station's open time slots. They negotiate with advertising agencies that buy time to advertise products and services for their clients.
They decide upon the station's program content in order to achieve a balance of drama, music, news, etc. Select and hire key staff members such as program director, commentators, etc.
They design and conduct surveys of station listeners to identify their preferences and satisfaction with the station's programs. They decide what changes are needed to satisfy listeners.
Determine what kinds of new programs, announcers, or guests are needed to enlarge the station's listening audience. They identify new organizations that might buy the station's advertising time.
|Degree(s):||A.A.S. Management: Marketing Concentration
A.S. Business Administration (Accounting and Marketing)
|Job Outlook:||Employment radio and TV station administrators is expected to grow slower than average through 2018.|
|Salary Range (National Average):||$28,000 to $32,000|
|Education Level:||Typically, a Bachelor’s Degree from a 4-year college (some are 5 years) is required to be considered for this occupation.|
|Additional Training/Education:||The position of station administrator is not typically an entry position for new graduates; you usually start your career in assistant positions in writing, administrative or technical work. A liberal arts bachelor's degree in communications is an ideal educational background for an entry position. Courses in broadcasting journalism, advertising, public relations, mass communications, communications media, telecommunications and business administration will strengthen your credentials.|
Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services Advisor to fully understand the opportunities available through study in their degree program.