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Advertising Account Manager
|Overview:||These executives work in advertising agencies. They plan and manage advertising campaigns for their clients consisting of businesses and organizations. They determine clients' advertising needs, budget limits and media preferences. They plan and manage market research studies.|
|Duties:||They work with clients to make proposals on advertising campaigns, budgets and selection of media for advertising. They convince clients to award his/her agency advertising contracts.
Advertising account executives meet with agency artists, copywriters, photographers, etc. to estimate costs and design of advertising content. Prepare mock-ups or simulations of ads for review with clients.
They coordinate all activities of media specialists assigned to the creation and production of the advertising materials. They negotiate with clients to schedule the showing of the ads.
They design studies to identify consumer preferences and evaluate effectiveness of different advertising methods and determine the types of people attracted to the client's products by the ads.
A.A. Liberal Arts and Sciences
A.S. Liberal Arts and Sciences (Mathematics and Science)
A.A.S. Management: Marketing Concentration
A.S. Art: Concentrations in Art & Design or Art History
A.S. Theatre: Concentrations in Acting or Technical Theatre
A.S. Business Administration (Accounting and Marketing)
|Job Outlook:||Employment of advertising account managers is expected to grow about as fast as average through 2018 spurred by a growing number of products and services and the need to have them stand out. An increase in advertising through the Internet and wireless devices will create demand as well.|
|Starting Salary:||Many earn bonuses equal to 10% or more of their salaries.|
|Salary Range (National Average):||$32,000 to $40,000|
|Education Level:||Training for this occupation generally requires an Associate Degree from a 2 year or community college.|
|Additional Training/Education:||For advertising management positions, most employers prefer a bachelor's degree in advertising and communication. Study programs should include courses in marketing, consumer behavior, market research, visual arts and communication. The new hire usually starts in assistant positions. College graduates with creativity, experience and excellent communication skills will have the best opportunities.|
|Advancement Info:||They may be promoted to higher positions in their own or other firms. Some become top executives. Those who have a lot of experience may open their own businesses.|
Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services Advisor to fully understand the opportunities available through study in their degree program.