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Advertising Agency Coordinator
|Overview:||Advertising coordinators confer with producers of products and services to determine advertising strategies needed to increase their sales or recognition by the public. They design advertising campaigns for TV, radio and publications and conduct surveys to evaluate advertising effectiveness.|
|Duties:||Advertising coordinators work with client executives of business firms or other institutions to determine their advertising needs. They jointly define the product, the target group and the present competition.
They prepare a proposal for review with clients to describe an advertising strategy consisting of the message to be communicated, artwork and media needed, and cost of the campaign.
Advertising coordinators oversee the design of the artwork, video tapes and text needed. They contract for printing of brochures or announcing or showing TV commercials.
They design consumer survey and sales studies to assess the success of the advertising campaign and determine what changes in advertising methods are needed to enhance the client's sales.
|Degree(s):||A.S. Visual and Performing Arts: Art & Photography Concentration
A.A.S. Management: Marketing Concentration
A.S. Visual and Performing Arts: Dance Concentration
A.S. Visual and Performing Arts: Music Concentration
A.S. Visual and Performing Arts: Theatre Arts Concentration
A.A.S. Management: Real Estate-Insurance Concentration
A.S. Business Administration (Accounting and Marketing)
|Job Outlook:||Employment of advertising agency coordinators is expected to grow about as fast as average through 2018 spurred by a growing number of products and services and the need to them stand out. An increase in advertising through the Internet and wireless devices will create demand as well.|
|Starting Salary:||Most earn bonuses equal to 10% or more of their salaries.|
|Salary Range (National Average):||$32,000 to $40,000|
|Education Level:||Training for this occupation generally requires an Associate Degree from a 2 year or community college.|
|Additional Training/Education:||For advertising management positions, most employers prefer a bachelor's degree in advertising and communication. A study program should include courses in business administration, marketing consumer behavior, market research, statistics, communications and visual arts. College graduates with creativity, experience and excellent communication skills will have the best opportunities.|
Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services Advisor to fully understand the opportunities available through study in their degree program.