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Occupation Info

Package Designer

Overview: Package designers artistically plan and design containers and labels for products such as foods, beverages, toiletries, etc. They confer with market planners to determine package needs to attract consumer attention and protection of contents. They prepare drawings & package mock-ups.
Duties: They confer with product planning and production management to determine what kind of packaging is needed for new products to protect the contents and attract consumer's attention.

They artistically design proposals for packaging a new product. They may use cardboard, paper, glass, plastic, metal or wood in the design.

Decide upon the graphic arts style and color as well as the text to be included on the package. Prepare mock-ups of the packages for review and critique by marketing and production managers.

They conduct consumer behavior research studies to measure buyer's preferences for packaging styles, colors, text and other design features.

Degree(s): A.S. Visual and Performing Arts: Art & Photography Concentration 
A.S. Digital Art and Design 
A.A.S. Internet Technology 
A.S. Visual and Performing Arts: Dance Concentration 
A.S. Visual and Performing Arts: Music Concentration 
A.S. Visual and Performing Arts: Theatre Arts Concentration 
Job Outlook: Employment of package designers is expected to grow as fast as average through 2018.Demand will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services. Growth in Internet advertising is expected to increase the number of designers. Individuals with Web site design and animation experience will have the best opportunities.
Salary Range (National Average): $28,000 to $34,000
Education Level: Training for this occupation generally requires an Associate Degree from a 2 year or community college.
Additional Training/Education: An associate or bachelor's degree in commercial art from a college or school of art is the usual required training. Course work in studio arts, 3-D design, applied design, graphic arts and computer-aided design is essential. Applicants should assemble a "portfolio" containing examples of their best work to show employers.
Recommended Skills:
  • Weighing out the options in a situation or a problem and logically choosing the best course of action.
  • Analyzing requirements for a new product or service and creating a design to satisfy those needs.
  • Painting, drawing, crafting, sculpting and creative designing.
  • Paying attention to what other people are saying, and taking time to understand the points being made.
  • Allocating and budgeting your time for different tasks so that things get done when needed.
  • Using your hands to operated fine instruments and precision tools.
  • Using mathematics and/or statistics to solve problems.
  • Inspecting and testing products or services to assure they meet the desired specifications.
  • The ability to understand complex written paragraphs, instructions, or reports.
  • Using logic to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Composing and communicating your ideas in written form.
Recommended Values:
  • Being able to express creative ideas through the arts.

* National data collected by the Department of Labor between 2008-2012.
* For New York salary data information please click here
* For New York green job information please click here.

Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services Advisor to fully understand the opportunities available through study in their degree program.