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Occupation Info

Market Research Analyst

Overview: Market research analysts design and and statistically analyze the results of market surveys and opinion polls to make decisions about potential sales, specifications, and prices for products and services. They design sales strategies based on buyer preferences, the market, and competition.
Duties: Design survey questionnaires and interviews to collect data from potential cutomers about their receptivity and needs for new products and services.

Statistically analyze survey data to see how customers in different industries, locations, and size differ in their needs and how much they are willing to spend for new products.

Make decisions about design specifications for new products, their prices, and the marketing strategy to sell the products or services. They also estimate sales volume and revenue forecasts.

Make oral presentations to executives to recommend the types of product lines and services to consider for the future based on the results of their surveys. Prepare written summary reports.

Degree(s): A.A. Liberal Arts and Sciences 
A.S. Liberal Arts and Sciences (Mathematics and Science) 
A.A.S. Accounting 
A.A.S. Management: Marketing Concentration 
A.A.S. Management: Real Estate-Insurance Concentration 
A.S. Business Administration (Accounting and Marketing) 
Job Outlook: Employment of market research analysts is expected to grow faster than average through 2018 because of competition among companies seeking to expand their market and sales of their products. In addition, globalization of the marketplace creates a need for more market researchers to analyze foreign markets.
Salary Range (National Average): $33,000 to $38,000
Growth: Growth
Education Level: Typically, a Bachelor’s Degree from a 4-year college (some are 5 years) is required to be considered for this occupation.
Additional Training/Education: A Bachelor's degree with a major in marketing, business administration or economics is appropriate for most entry level positions. Because of the importance of quantitative skills in market research, courses in mathematics, statistics, econometrics, survey design and computer science are recommended. Graduate training and an MBA are important for advancement.
Recommended Skills:
  • Weighing out the options in a situation or a problem and logically choosing the best course of action.
  • Paying attention to what other people are saying, and taking time to understand the points being made.
  • Allocating and budgeting your time for different tasks so that things get done when needed.
  • Bringing people together to discuss and resolve differences.
  • The ability to understand complex written paragraphs, instructions, or reports.
  • Using logic to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Talking, giving speeches, or speaking in a group to convey information, explain ideas, or give instructions.
  • Composing and communicating your ideas in written form.
Recommended Values:
  • Gaining the respect of others by the nature and/or level of responsibility of your work.
  • Having a level of income that will afford you with luxuries, and which will allow you to become financially independent.
  • Being able to decide on how to get something done without significant direction from someone else.

* National data collected by the Department of Labor between 2008-2012.
* For New York salary data information please click here
* For New York green job information please click here.

Understanding acquiring positions in this field may be enhanced through continuing academic study (i.e. earning a baccalaureate or a master's degree) and/or work experience in the field, Queensborough Community College has established transfer agreements with other institutions for students who wish to further pursue their educational goals. Students are highly encouraged to meet with one of our Career Services Advisor to fully understand the opportunities available through study in their degree program.